One layer – 6 million potential users

This week a Layar that I made for Layar and PostNL, the Dutch snail mail organization went live.

A booklet that was printed 6.000.000 times is being delivered to almost all households in Holland as I write this post and as always, a video was made to showcase the layar.

Usage on this one is pretty massive and will definately help Layar with their goal to become the one-stop-shop platform to use when reading a magazine or newspaper and unlock extra content through AR.

 

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