All in all the article reveals little new information but what I do find interesting to see mentioned again is the growth forecast of AR powered applications.
“OEMs, MNOs, marketers, advertisers, and software developers with an active interest in MAR will learn key information about the technology’s prospects and game-changing potential, allowing them to strategically position themselves to maximise revenues.
“MAR is one of the most rapidly expanding telecoms market segments. Its development will provide a breadth of monetisation opportunities and stands to deliver technology enthusiasts their first truly 21st century digital experience.”
Yet another report showing that AR is on the rise and that now is the time to enter the AR market. Especially since the AR market still has a huge “wow” factor that can be taken advantage of very easily by piggy backing on the technology from low-threshold applications such as Layar, Junaio and Blippar.